Comparison
Kwazi vs WPForms
WPForms is a drag-and-drop form builder for WordPress. Kwazi is a free WordPress plugin with a form builder that saves every entry and links it to a CRM and online booking.
Facts about WPForms checked on 27 October 2026. Sources below the table.
Kwazi and WPForms side by side
| Feature | Kwazi | WPForms |
|---|---|---|
| Price | Free plugin. Paid add-ons are optional. | Free Lite; Basic $99, Plus $199, Pro $399, Elite $599/year; first year half. |
| Forms | ||
| Form builder | Included | Included |
| Answers land in your contact list | Included | Not availableNo own contact list |
| Clients | ||
| Contact record with notes and history | Included | Not availableForm entries, no contact list |
| Organizations | Included | Not available |
| Tags, statuses and your own fields | Included | Not available |
| Import and export with Excel or CSV | Included | Not available |
| Online booking | ||
| Online booking of services | Included | Not available |
| Bookings for your whole team | Included | Not available |
| Working hours and days off per person | Included | Not available |
| Confirmation and reminder emails | Included | Not available |
| Clients cancel or move it themselves | Included | Not available |
| Data, team and connections | ||
| Data on your own website | Included | Paid optionLite keeps no entries on-site |
| Roles and permissions | Included | Paid option |
| REST API and webhooks | Included | Paid optionWebhooks on Elite; abilities REST API |
| Zapier and Make | Included | Paid optionPro plan and up |
| AI assistants (MCP) | Included | IncludedVia SeedProd’s WPVibe connector |
✓ included in the free version · Paid option: needs a paid plan, version or add-on · ✗ not available
Sources: wpforms.com/pricing, WPForms on wordpress.org, Lite Connect, WPForms REST and Abilities API, WPForms with AI assistants. Checked on 27 October 2026. Prices excluding VAT.
When WPForms fits better
You need advanced forms today: many templates, multi-page forms or payment forms.
When Kwazi fits better
You want every entry saved on your own site for free, turned into a contact, next to online booking.
Questions about Kwazi and WPForms
Does Kwazi save form entries for free?
Yes. Every entry is saved in your own WordPress database and can create or update a contact, together with the consent text the visitor saw.
Is Kwazi a WPForms alternative?
For contact, lead and request forms, yes. Fields that appear based on earlier answers come in Kwazi 1.3. For complex payment or multi-page forms, WPForms offers more today.
How does Kwazi stop spam?
With a hidden honeypot field, a minimum time to fill in the form and a limit per visitor, all checked on the server.
Bookings, clients and forms on your own website
Kwazi Free gives you online booking, a CRM and forms in one plugin.
