Comparison
Kwazi vs HubSpot
HubSpot is a hosted CRM and marketing platform with free tools and paid plans per seat. Its WordPress plugin connects your site to a HubSpot account. Kwazi is a free WordPress plugin that adds online booking, a CRM and forms to your own website, with your client data in your own database.
Facts about HubSpot checked on 27 October 2026. Sources below the table.
Kwazi and HubSpot side by side
| Feature | Kwazi | HubSpot |
|---|---|---|
| Price | Free plugin. Paid add-ons are optional. | Free plan for up to 2 users; Starter $20 per seat per month. |
| Clients | ||
| Contact record with notes and history | Included | Included |
| Organizations | Included | Included |
| Tags, statuses and your own fields | Included | Included10 custom properties on Free |
| Import and export with Excel or CSV | Included | Included |
| Forms | ||
| Form builder | Included | Included |
| Answers land in your contact list | Included | Included |
| Online booking | ||
| Online booking of services | Included | Included1 personal link on Free |
| Bookings for your whole team | Included | Paid optionTeam pages from Starter |
| Working hours and days off per person | Included | IncludedDays off via connected calendar |
| Confirmation and reminder emails | Included | Included |
| Clients cancel or move it themselves | Included | Included |
| Data, team and connections | ||
| Data on your own website | Included | Not available |
| Roles and permissions | Included | IncludedPermission sets need Enterprise |
| REST API and webhooks | Included | IncludedWebhooks through developer apps |
| Zapier and Make | Included | Included |
| AI assistants (MCP) | Included | Included |
✓ included in the free version · Paid option: needs a paid plan, version or add-on · ✗ not available
Sources: hubspot.com/pricing/crm, HubSpot meetings tool, HubSpot MCP server, Free CRM. Checked on 27 October 2026. Prices excluding VAT.
When HubSpot fits better
You want marketing email, live chat, chatbots and calendar sync in one hosted platform, your team works across several channels, or you don’t use WordPress.
When Kwazi fits better
You have a WordPress website and want bookings, client files and forms in one place, without a monthly fee per seat and with your data on your own site.
Questions about Kwazi and HubSpot
Is Kwazi a free alternative to HubSpot?
For bookings, contacts and forms on a WordPress website, yes. Kwazi Free has no user or contact limit. HubSpot offers much more marketing and sales tooling, and its free tools are limited to 2 users and 1,000 contacts.
Where is my data stored?
With Kwazi, in your own WordPress database. With HubSpot, on HubSpot’s servers, also when you use the HubSpot WordPress plugin. New HubSpot accounts can choose an EU data center in Germany.
Can I use HubSpot and Kwazi together?
Kwazi has a free REST API and signed webhooks, so you can send contacts or bookings to another system such as HubSpot. That link is not built in; you set it up yourself or with an integration tool.
Bookings, clients and forms on your own website
Kwazi Free gives you online booking, a CRM and forms in one plugin.
