Comparison
Kwazi vs Gravity Forms
Gravity Forms is a paid WordPress form plugin with a yearly licence, priced by the number of sites. Kwazi is a free WordPress plugin that adds forms, a CRM and online booking to your own website, so every entry can become a contact in the same place.
Facts about Gravity Forms checked on 27 October 2026. Sources below the table.
Kwazi and Gravity Forms side by side
| Feature | Kwazi | Gravity Forms |
|---|---|---|
| Price | Free plugin. Paid add-ons are optional. | No free version; Basic $59, Pro $159, Elite $259 per year. |
| Forms | ||
| Form builder | Included | Paid option |
| Answers land in your contact list | Included | Not availableNo own contact list |
| Clients | ||
| Contact record with notes and history | Included | Not availableForm entries, no contact list |
| Organizations | Included | Not available |
| Tags, statuses and your own fields | Included | Not available |
| Import and export with Excel or CSV | Included | Not available |
| Online booking | ||
| Online booking of services | Included | Not availableThird-party add-ons only |
| Bookings for your whole team | Included | Not availableThird-party add-ons only |
| Working hours and days off per person | Included | Not availableThird-party add-ons only |
| Confirmation and reminder emails | Included | Not availableThird-party add-ons only |
| Clients cancel or move it themselves | Included | Not availableThird-party add-ons only |
| Data, team and connections | ||
| Data on your own website | Included | Paid option |
| Roles and permissions | Included | Not availableNeeds a third-party role editor |
| REST API and webhooks | Included | Paid optionWebhooks add-on on Elite |
| Zapier and Make | Included | Paid optionPro plan and up |
| AI assistants (MCP) | Included | Paid optionIncluded with every licence |
✓ included in the free version · Paid option: needs a paid plan, version or add-on · ✗ not available
Sources: Gravity Forms pricing, Gravity Forms MCP, Personal Data settings, Role and capability management, Gravity Forms Bookings (third party). Checked on 27 October 2026. Prices excluding VAT.
When Gravity Forms fits better
You mainly need advanced forms: complex conditional logic, payments through Stripe or PayPal, surveys, quizzes or user registration, and a large catalogue of official integrations with mailing and CRM tools.
When Kwazi fits better
You want forms, client files and online booking in one free plugin, with every entry linked to a contact in your own WordPress database.
Questions about Kwazi and Gravity Forms
Is Kwazi a free alternative to Gravity Forms?
For contact and intake forms, yes. Kwazi Free includes a form builder, and every entry is saved and can become a contact. Gravity Forms has more advanced form features, such as payments, surveys and quizzes, on its paid plans.
Where is my data stored?
With both plugins, entries are stored in your own WordPress database. Gravity Forms stores forms and entries; Kwazi also stores contacts, organizations and appointments there.
Can I use Kwazi and Gravity Forms together?
Yes. Both are WordPress plugins and can run on the same site. You can keep Gravity Forms for complex forms and use Kwazi for contacts and online booking.
Forms, clients and bookings on your own website
Kwazi Free gives you a form builder, a CRM and online booking in one plugin.
