Comparison
Kwazi vs FluentCRM
FluentCRM is a self-hosted email marketing CRM for WordPress. Kwazi is a free WordPress plugin for client management with online booking and forms.
Facts about FluentCRM checked on 27 October 2026. Sources below the table.
Kwazi and FluentCRM side by side
| Feature | Kwazi | FluentCRM |
|---|---|---|
| Price | Free plugin. Paid add-ons are optional. | Free plugin; Pro from $129 per year for one site. |
| Clients | ||
| Contact record with notes and history | Included | Included |
| Organizations | Included | Included |
| Tags, statuses and your own fields | Included | Included |
| Import and export with Excel or CSV | Included | Paid optionImport free; export in Pro |
| Forms | ||
| Form builder | Included | IncludedVia free Fluent Forms plugin |
| Answers land in your contact list | Included | Included |
| Online booking | ||
| Online booking of services | Included | Not availableSeparate FluentBooking plugin |
| Bookings for your whole team | Included | Not available |
| Working hours and days off per person | Included | Not available |
| Confirmation and reminder emails | Included | Not available |
| Clients cancel or move it themselves | Included | Not available |
| Data, team and connections | ||
| Data on your own website | Included | Included |
| Roles and permissions | Included | Paid optionCRM Managers in Pro |
| REST API and webhooks | Included | Paid optionWebhooks in Pro |
| Zapier and Make | Included | Paid optionMake app; REST API in Pro |
| AI assistants (MCP) | Included | IncludedVia FluentHub companion plugin |
✓ included in the free version · Paid option: needs a paid plan, version or add-on · ✗ not available
Sources: FluentCRM on wordpress.org, fluentcrm.com/pricing, FluentCRM Free vs Pro, FluentCRM MCP docs. Checked on 27 October 2026. Prices excluding VAT.
When FluentCRM fits better
You mainly send newsletters and email sequences and want visual automations today.
When Kwazi fits better
You take appointments and want client files, forms and bookings together in one free plugin.
Questions about Kwazi and FluentCRM
Is Kwazi an alternative to FluentCRM?
For businesses that take appointments, yes: Kwazi combines contacts and organizations with online booking and forms. For email campaigns and automations, FluentCRM is the stronger tool today; campaigns are planned as a Kwazi add-on.
Can I use Kwazi and FluentCRM together?
Yes. Kwazi has a free REST API and webhooks, and works with Zapier and Make, so you can pass on contacts who gave marketing consent.
Do both keep my data on my own website?
Yes. FluentCRM and Kwazi both store their data in your own WordPress database.
Bookings, clients and forms on your own website
Kwazi Free gives you online booking, a CRM and forms in one plugin.
