Comparison
Kwazi vs Bookly
Bookly is a WordPress appointment plugin with a free version and many paid add-ons. Kwazi is a free WordPress plugin that combines online booking with a CRM and forms.
Facts about Bookly checked on 27 October 2026. Sources below the table.
Kwazi and Bookly side by side
| Feature | Kwazi | Bookly |
|---|---|---|
| Price | Free plugin. Paid add-ons are optional. | Free version; Pro $99, Business $129, Ultimate $199 per year (list prices). |
| Online booking | ||
| Online booking of services | Included | Included |
| Bookings for your whole team | Included | Paid optionFree: one staff member |
| Working hours and days off per person | Included | IncludedFor the one free staff member |
| Confirmation and reminder emails | Included | Paid optionReminder templates need Pro |
| Clients cancel or move it themselves | Included | IncludedCancel link; rescheduling paid |
| Clients | ||
| Contact record with notes and history | Included | IncludedHistory via appointments filter |
| Organizations | Included | Not available |
| Tags, statuses and your own fields | Included | Paid optionCustom fields Business; groups Ultimate |
| Import and export with Excel or CSV | Included | Paid optionPro plan and up |
| Forms | ||
| Form builder | Included | Not availableBooking form only |
| Answers land in your contact list | Included | IncludedVia the booking form |
| Data, team and connections | ||
| Data on your own website | Included | Included |
| Roles and permissions | Included | Paid optionStaff Cabinet, Business plan |
| REST API and webhooks | Included | Not availableNo public API or webhooks found |
| Zapier and Make | Included | Paid optionPaid Bookly Cloud subscription |
| AI assistants (MCP) | Included | Not available |
✓ included in the free version · Paid option: needs a paid plan, version or add-on · ✗ not available
Sources: Bookly pricing, Bookly on wordpress.org, Bookly placeholders, Bookly Zapier integration. Checked on 27 October 2026. Prices excluding VAT.
When Bookly fits better
You want a low-cost lifetime licence, built-in SMS and WhatsApp, or one of its many specialised booking add-ons.
When Kwazi fits better
You want more than 5 services and 1 team member for free, plus a CRM, forms, an open API and AI access in the same plugin.
Questions about Kwazi and Bookly
Is Kwazi a free alternative to Bookly?
Kwazi Free lets you add as many services and team members as you need, and includes a CRM and forms. Online payments are coming to Kwazi for free.
Can I move from Bookly to Kwazi?
You can import your clients into Kwazi with a CSV file today. A direct import from Bookly and other booking plugins is on our roadmap.
Does Kwazi send text messages?
Kwazi sends emails today. Text messages are planned as an add-on.
Bookings, clients and forms on your own website
Kwazi Free gives you online booking, a CRM and forms in one plugin.
